The mission of Vita 4 LLC and the Vita 4^® is called “the Vita 4^® Healthy Lifestyle for Kids Program” and includes DVD entertainment, interactive school curriculum and other means of educating children and families on the importance of a healthy lifestyle.

The first direct-to-video DVD for sale to the public is called “Vita Motion” and features four 5-minute exercise routines designed for the young target audience; hip-hop themed, sports themed, rock star themed, and aerobic themed. Between each segment is a short music video featuring the characters "Inspector Celery" who sings about reading nutrtional labels and trans fat, and "Apple Crisp", a sassy new fruit character belting out a fun tune about eating apples.

Each routine is engaing and fun but mostly will get the kids up and moving, by choice! Stay tuned. The '07/'08 release date of "Vita Motion" is to be determined.